To some people, it’s a storm in a soda cup. But to others, SodaStream’s most ambitious advertising campaign ever, starring Scarlett Johansson, is a potent symbol of all that is bad about Israel’s occupation of the West Bank. The ad campaign, to be kicked off during the broadcast of the Super Bowl, on February 2,…
No matter where you stand on Israeli politics, it’s hard not to see Scarlett Johansson’s decision to become a spokesperson for SodaStream as a bold choice. Unfortunately, this boldness didn’t make its way into the commercial itself. Instead, the ad relies on the most cliche, ickily retro advertising tropes imaginable. If you are reading this…
Everyone is talking about Scarlett Johansson’s upcoming Super Bowl ad for SodaStream. FOX has already nixed the original version, though not because of any political concerns — apparently it’s a big no-no to make fun of Coke and Pepsi. But what about the other Jews who have carved their spot in the Super Bowl ad…
As counterintuitive as it may be, when you see Scarlett Johansson’s Super Bowl ad on Sunday, promoting a product that lets you make carbonated drinks at home, try to see through bubbles and think about the future of the Middle East. There is nothing wrong with the product itself. Under normal circumstances, I would buy…
If he could turn back the clock, SodaStream CEO Daniel Birnbaum would “never” have established a production plant on an Israeli Jewish settlement in the occupied West Bank. In fact, he said, its location has turned out to be “a pain in the ass.” “We’re here because we’re here — for historical reasons,” Birnbaum told…
(JTA) — Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go. Forget the debate over whether or not it’s okay to represent a company with a factory in the West Bank, or whether or not Oxfam should ditch her, though. That’s all just fluff. The real…
The Palestinian Boycott, Divestment and Sanctions movement’s national committee called on Oxfam to end its relationship with actress Scarlett Johansson over her role as spokesperson for SodaStream. A statement published Tuesday on the Alternative Information Center website, called on Oxfam to “immediately sever ties with Hollywood actor Scarlett Johansson over her vocal support for illegal…
Hollywood starlet Scarlett Johansson is taking heat for her decision to represent SodaStream, an Israeli home beverage company that operates in the occupied West Bank. Cartoonist Eli Valley offers his own unique graphic take on the controversy.
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