Shtetl-inspired sweatshirts are creating controversy online — but is ‘shtreetwear’ really beyond the pale?
Call it shtreetwear. Call it shtetlcore. The era of extremely Ashkenazi athleisure is here, and it’s forcing Jews to contend with a pressing question: What are “shtetl vibes,” and should you be able to sell them? On Tuesday, the Jewish Twitterverse took note of Shtêttl, a streetwear-cum-lifstyle brand inspired by shtetls — yes, the small,…