Campaign Pushes Yom Kippur as Device-Free Day

By JTA

Published August 31, 2010.
  • Print
  • Share Share

A new campaign is promoting Yom Kippur as a day to disconnect from technology.

Offlining, Inc. is the brainchild of advertising and public relations CEOs Eric Yaverbaum and Mark DiMassimo, self-professed children of the Silicon Revolution who launched http://www.offlininginc.com just before Father’s Day in June urging dads to put down their mobile devices, turn off the TV and spend time with their families.

Now they are urging all Americans, Jewish or not, to do the same on Sept. 18.

The two friends created an online campaign to support the initiative. One shows Tiger Woods with his hand on his heart and the slogan “You don’t have to be Jewish to atone for your texts on Yom Kippur.”

Yaverbaum and DiMassimo, who say they make their living by using technology, write on their site that putting away the machines sometimes may be the best way to go.

Visitors to the site are encouraged to sign an online pledge to hold 10 “No-Device Dinners” between now and Thanksgiving, and to use the time they would have spent online to notice the people in their lives.






Find us on Facebook!
  • "You wouldn’t send someone for a math test without teaching them math." Why is sex ed still so taboo among religious Jews?
  • Russia's playing the "Jew card"...again.
  • "Israel should deal with this discrimination against Americans on its own merits... not simply as a bargaining chip for easy entry to the U.S." Do you agree?
  • For Moroccan Jews, the end of Passover means Mimouna. Terbhou ou Tse'dou! (good luck) How do you celebrate?
  • Calling all Marx Brothers fans!
  • What's it like to run the Palestine International Marathon as a Jew?
  • Does Israel have a racism problem?
  • This 007 hates guns, drives a Prius, and oh yeah — goes to shul with Scarlett Johansson's dad.
  • Meet Alvin Wong. He's the happiest man in America — and an observant Jew. The key to happiness? "Humility."
  • "My first bra was a training bra, a sports bra that gave the illusion of a flat chest."
  • "If the people of Rwanda can heal their broken hearts and accept the Other as human, so can we."
  • Aribert Heim, the "Butcher of Mauthausen," died a free man. How did he escape justice?
  • This guy skipped out on seder at his mom's and won a $1 million in a poker tournament. Worth it?
  • Sigal Samuel's family amulet isn't just rumored to have magical powers. It's also a symbol of how Jewish and Indian rituals became intertwined over the centuries. http://jd.fo/a3BvD Only three days left to submit! Tell us the story of your family's Jewish heirloom.
  • British Jews are having their 'Open Hillel' moment. Do you think Israel advocacy on campus runs the risk of excluding some Jewish students?
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.