Fracking Faces New Public Scrutiny With Movies

Will 'Promised Land' Change Tone of National Conversation?

Controversial: B’nai B’rith’s Perlman Camp in Lake Como, Pa. signed a lease to allow fracking on its land.
courtesy of b'nai b'rith
Controversial: B’nai B’rith’s Perlman Camp in Lake Como, Pa. signed a lease to allow fracking on its land.

By Reuters

Published December 24, 2012.
  • Print
  • Share Share
  • Single Page

(page 3 of 4)

Ahead of the release of “Promised Land,” some within the oil industry are already reading the film’s script online.

“Look, I don’t want to whistle past the graveyard. This film is going to be a challenge, and we’ll just have to see how it does on opening weekend,” said Chris Tucker of pro-drilling group Energy In Depth (EID), which is funded by industry. “In terms of popularization of the issue, it will have an effect.”

The oil industry wants to avoid another blow like the one it took from Fox’s 2010 “Gasland” film. Google search data shows online interest in fracking surged immediately afterwards.

For three years, Tucker has been working with other communications experts, “pounding the zone with facts” to counter what he calls false claims in “Gasland” and to promote drilling.

Films like “Promised Land” will get people curious and send them searching online, said Tucker, where he worries the term ‘fracking’ gets a bad rap. “People will go home and Google it, and the other side does really well on Google,” he said.

EID released its own pro-drilling film, “Truthland,” this year, dubbing it “the factual alternative to Gasland.”

LOSING PR BATTLE?

In some ways, the film blitz may be behind the times. Fracking has already come to dominate U.S. drilling over the last half-decade: Onshore rigs doing so-called unconventional drilling account for nearly two-thirds of the total.

Tucker and industry officials are regulars at conferences, in newspaper op-ed articles, and on TV to defend drilling.

On the environmentalist side, Fox travels widely to lead anti-fracking rallies, sometimes rousing crowds by playing a banjo, which is also featured in the Gasland soundtrack. He has enlisted help from artists including Yoko Ono and Sean Lennon.


The Jewish Daily Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. In the interest of maintaining a civil forum, The Jewish Daily Forwardrequires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and The Jewish Daily Forward reserves the right to remove comments for any reason.





Find us on Facebook!
  • The eggplant is beloved in Israel. So why do Americans keep giving it a bad rap? With this new recipe, Vered Guttman sets out to defend the honor of her favorite vegetable.
  • “KlezKamp has always been a crazy quilt of gay and straight, religious and nonreligious, Jewish and gentile.” Why is the klezmer festival shutting down now?
  • “You can plagiarize the Bible, can’t you?” Jill Sobule says when asked how she went about writing the lyrics for a new 'Yentl' adaptation. “A couple of the songs I completely stole." Share this with the theater-lovers in your life!
  • Will Americans who served in the Israeli army during the Gaza operation face war crimes charges when they get back home?
  • Talk about a fashion faux pas. What was Zara thinking with the concentration camp look?
  • “The Black community was resistant to the Jewish community coming into the neighborhood — at first.” Watch this video about how a group of gardeners is rebuilding trust between African-Americans and Jews in Detroit.
  • "I am a Jewish woman married to a non-Jewish man who was raised Catholic, but now considers himself a “common-law Jew.” We are raising our two young children as Jews. My husband's parents are still semi-practicing Catholics. When we go over to either of their homes, they bow their heads, often hold hands, and say grace before meals. This is an especially awkward time for me, as I'm uncomfortable participating in a non-Jewish religious ritual, but don't want his family to think I'm ungrateful. It's becoming especially vexing to me now that my oldest son is 7. What's the best way to handle this situation?" http://jd.fo/b4ucX What would you do?
  • Maybe he was trying to give her a "schtickle of fluoride"...
  • It's all fun, fun, fun, until her dad takes the T-Bird away for Shabbos.
  • "Like many Jewish people around the world, I observed Shabbat this weekend. I didn’t light candles or recite Hebrew prayers; I didn’t eat challah or matzoh ball soup or brisket. I spent my Shabbat marching for justice for Eric Garner of Staten Island, Michael Brown of Ferguson, and all victims of police brutality."
  • Happy #NationalDogDay! To celebrate, here's a little something from our archives:
  • A Jewish couple was attacked on Monday night in New York City's Upper East Side. According to police, the attackers flew Palestinian flags.
  • "If the only thing viewers knew about the Jews was what they saw on The Simpsons they — and we — would be well served." What's your favorite Simpsons' moment?
  • "One uncle of mine said, 'I came to America after World War II and I hitchhiked.' And Robin said, 'I waited until there was a 747 and a kosher meal.'" Watch Billy Crystal's moving tribute to Robin Williams at last night's #Emmys:
  • "Americans are much more focused on the long term and on the end goal which is ending the violence, and peace. It’s a matter of zooming out rather than debating the day to day.”
  • from-cache

Would you like to receive updates about new stories?




















We will not share your e-mail address or other personal information.

Already subscribed? Manage your subscription.