It may not be the first strictly kosher Super Bowl, but coming to the New York area for the first time it certainly will have the aroma of a Jewish kitchen in the stadium’s food courts and even the fancier sit-down restaurants and private boxes.
“We will be the greenest and most kosher Super Bowl stadium in the country,” says Bill Lohr, who oversees MetLife Stadium’s food operations as the general manager for Delaware North Sportservice.
MetLife Stadium, across the river in E. Rutherford, New Jersey, is the regular-season home to the Jets and Giants, and thus sells its share of kosher hot dogs (Hebrew National, naturally). And during the season it also sells pastrami and brisket. With more than 82,000 seats—the largest National Football League stadium in the country—there are thousands of Jewish ticket-holders. Indeed, there even are prayer areas for those looking for a minyan.
But at Sunday’s Super Bowl, for those who want the classics of Jewish cooking, there will be more than kosher franks, knishes, and pretzels. Yes, more than pastrami and corned beef. For that crowd of more than 80,000 people will be around for a long time. The gates open at 2 P.M. for the 6:30 kickoff. No tailgating will be allowed. So for those who didn’t bring their own food, the 1.2 million-square-feet stadium will have its food carts, its food courts, its dining at seats overlooking the game and in enclosed heated areas.
“We have a kosher supervisor on site,” says Lohr. “All the carts will have kosher certificates displayed.”
Lohr is enamored of New York City-style food and venues, harkening back to the time of the pushcarts on the Lower East Side and now the ubiquitous food trucks in the city, where you can get everything from a taco to a sushi bento box to a gyro.
The kosher food in the sit-down areas, in places where folks will have spent $2,500 for a single ticket, there also will be stuffed cabbage, egg rolls, franks in jackets, and potato latkes. Peanuts and Cracker Jack? Yes, of course, this is a ball game after all—but when you were a kid did you ever ask for a kosher latke at a ballpark? You can now.
“We know we have more to do with the comfort of our guests once the tickets are scanned than anyone else at the stadium,” contends Lohr. “We know the Super Bowl crowd will be a little more sophisticated because they’ve probably eaten all over the world. The doors open at 2 o’clock and we’ll have them for 10 hours.” It is likely that those who eat kosher at the Super Bowl will make one of the largest one-day dents in America’s $40 billion-a-year kosher food industry.