Pharrell Williams Faces BDS Boycott in South Africa Over Woolworths Ties

Image by Getty Images
Organizers of a concert by the American pop star Pharrell Williams have abandoned their legal action against pro-Palestinian demonstrators protesting against his presence there.
The Sun International hotel group launched an urgent court interdict on Monday to limit the number of protesters outside Williams’ Sept. 21 concert in Cape Town, according to ewn.co.za. But the group withdrew their court application, due to be heard today, against the local branch of the Boycott, Divestment and Sanctions Movement against Israel, or the BDS movement.
BDS SA spokesperson Kwara Kekana described the hotel company’s move as an about turn.
“For us it’s not only a Palestine victory but it’s a victory for freedom of expression,” he said.
Pro-Palestine protesters have been agitating against the American pop star since he concluded a promotional deal with major national retailer Woolworths, due to its trade ties with Israel. Woolworths denies sourcing produce from the West Bank or other disputed territories.
Last month, BDS SA board member Braam Hanekom said: “[Williams] is about to face the biggest backlash any artist has faced in South Africa in over 30 years, since the days of apartheid. He is walking into a very angry, unhappy environment because he has chosen to walk with Woolworths,” he told Reuters following a decision by the City of Cape Town to deny an application by thousands to protest at Williams’ Sept. 21 concert.
Hanekom threatened that protestors may block roads on concert nights or rally inside venues. A second concert is due to take place in Johannesburg.
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
