The Schmooze

Yenta App Finds You a (Jewish) Match

In case you didn’t have enough grandparents, neighbors, and rabbis trying to make sure you don’t remain single and Jewish for long, your iPhone is getting in on the matchmaking game. Today, the New York Post reported that Yenta is a new app to solve your romantic and semitic woes.

In a similar model to the popular gay app Grindr, Yenta tracks your location on your phone and shows you a list of other single members of the tribe in the relative vicinity. However, while Grindr is used almost explicitly for finding a quick sexual encounter, Yenta desires to help you find your “Jewboo,” which is possibly the least sexually appealing term possible. In fact, creator Luba Tolkachyov made clear Yenta’s more innocent intentions. Viewing it as a twist on the ever-popular JDate, the app is meant to remove “the need for a lengthy profile,” he told the New York Post. Well, I certainly know I am looking for a Jewish soulmate who hates formulating sentences so much that a dating profile is unbearably strenuous for him to compose!

According to Tolkachyov, single Jews should be scoping out every environment with the potential for a shidduch, like the eagle stalking mountainous terrain for prey. He wants users to be able to “walk into a coffee shop and find out who’s Jewish and single around you,” he added. God forbid you buy your morning java and not be consumed with finding your future spouse; a moment spent not obsessing over finding your beshert, is a moment wasted.

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Yenta App Finds You a (Jewish) Match

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