“Dressing America,” which debuts September 2 on WNET, is a nostalgic look back at the largely Jewish history of the New York City garment business, replete with interviews of mostly old Jews fondly recalling a bygone era.
Some of those interviewed head well-known fashion brands including Perry Ellis, Nicole Miller and Leslie Fay. (Notably, though they are mentioned, there’s no Donna Karen or Ralph Lauren.) We meet present and former executives of smaller firms, as well as the button, bias and trimming manufacturers that used to dominate the area.
It’s a documentary likely to evoke sentimental reminiscence from viewers old enough to have worked in the garment center, or perhaps their children.
One anecdote from the film is told by a salesman for a start-up. Early on at his company he got a sizable commitment a prominent retailer. The store’s owner insisted on giving the salesman a check immediately — not 30 days after delivery. “He knew how desperately I needed the money,” the salesman recalls.
Can you imagine such a thing happening today? That level of generosity has vanished, as has much of the garment industry in New York. By concentrating on the headquarters — the sales rooms and design centers — the filmmakers leave the false impression that the garment industry still exists. While there is still a segment of the business in Manhattan, it’s not the same industry the filmmakers memorialize.