Ads Featuring Women Return to Jerusalem
Advertisements featuring women are beginning to appear on billboards in parts of Jerusalem, where the absence of female images had prompted a public outcry earlier this year.
In the last few days, the television show “Hatzuya” has put up ads that include women, though they appear to be limited to non-Haredi neighborhoods. And the National Transplant Center, also known as Adi, will be relaunching its ad campaign in Jerusalem today – women included.
The transplant center was one of many companies and institutions that rendered women invisible on Jerusalem billboards, buses and bus stops, out of fear that ultra-Orthodox extremists would vandalize advertisements that offend their sensibilities.
“We’re very happy that the advertising campaign is being relaunched and welcome Adi’s decision,” said Rabbi Uri Ayalon, one of the leaders of the protest against eliminating female images. “It shows that public awareness can have results, and so we need to continue the struggle.”
Ayalon was involved in recent demonstrations against the trend, as part of which some protesters threatened to cancel their organ donor cards. Now that the transplant center has restored women to its ads, Ayalon called on the public to once again sign up for Adi’s donor card.
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.
In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.
At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.
Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.
Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly.
— Rachel Fishman Feddersen, Publisher and CEO
Join our mission to tell the Jewish story fully and fairly.
Only 300 more gifts needed by April 30
