Ari Melber quotes Drake as we look away in horror

Ari Melber at the Billboard 2019 Hip Hop Power Players event Image by Getty/Arturo Holmes/Stringer
As with any historic election, many of us are now taking stock of where we are, or will be, when the final vote is counted. (Probably, like most of the country, we’ll be at home.) But long after Trump or Biden hits the magic number of 270, I will still be reeling from a less historically significant moment of live television. Recalling it, my eyes will dilate, my jaw will unhinge and my body will shudder. I speak of course of the moment MSNBC anchor Ari Melber dropped an incredibly forced Drake reference, then goaded his female colleague to praise him for it.
Summarizing Joe Biden’s dazzling rebound as ballots continue to be counted, Melber said, in a line you just know he’d practiced in his dressing room: “Another way to put it is, started from the Biden now we here,” riffing on Drake’s 2013 hit “Started From the Bottom.” You could literally hear the air getting sucked out of the room.
Ali Vitali begrudgingly laughs at Ari Melber’s Drake “started from the Biden now we here” reference:
“You could put it that way, Ari, yeah you could.” #Election2020 pic.twitter.com/o9CoTSGEfJ
— The Recount (@therecount) November 5, 2020
After an interminable second, White House reporter Ali Vitali responded, “You could put it that way, Ari, yeah, you could.”
Instead of taking the L for this embarrassing joke, Melber dug himself a deeper hole, saying, “Because of your mask, I couldn’t tell if you enjoyed that Drake reference or not.”
Vitali then politely responded, before executing a masterful pivot to campaign staffers’ hopes that the count continues unmolested. She’s a pro. Melber, on the other hand, foisted his awkward behind-the-scenes dynamic on an unwilling public that already has plenty of frayed nerves.
Some on Twitter were appalled that Melber would riff on Drake lyrics. (He doubled down in response, ‘cause I guess that’s the sort of guy he is.) But the truth is, he’s made something of a trademark of spinning rap lyrics into his reportage and legal analysis. Basically, he’s the cable news equivalent of that one English teacher who beatboxes to iambic pentameter. But in any case, copping some of Drakes bars is certainly the lesser offense.
Drake is an irregularly cool musician whose street cred is under perennial review. If there is one rapper Melber should feel comfortable quoting — outside of the Beastie Boys, Vanilla Ice or Lin-Manuel Miranda — it should probably be Drake.
Yet the artist formerly known as Aubrey Graham (and ex-cast member of “Degrassi”) is even more appropriate for Melber’s creative license when one considers the “No Guidance” singer’s uncomfortable trend of counseling teenage starlets via text. Melber hasn’t done that, but he is, by urging or guilting a woman wearing PPE to smile, being creepy in his own way.
As People of the Book, they should both know, this is not God’s plan. We hope the MSNBC HR hotline’s blinging as we speak.
PJ Grisar is the Forward’s culture reporter. He can be reached at [email protected].
The Forward is free to read, but it isn’t free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.
This is a great time to support independent Jewish journalism, because every dollar goes twice as far.
— Rachel Fishman Feddersen, Publisher and CEO
2X match on all Passover gifts!
Most Popular
- 1
News A Jewish Republican and Muslim Democrat are suddenly in a tight race for a special seat in Congress
- 2
Fast Forward The NCAA men’s Final Four has 3 Jewish coaches
- 3
Film & TV What Gal Gadot has said about the Israeli-Palestinian conflict
- 4
Fast Forward Cory Booker proclaims, ‘Hineni’ — I am here — 19 hours into anti-Trump Senate speech
In Case You Missed It
-
Fast Forward Jerusalem Post editor Zvika Klein, arrested in ‘Qatar-gate,’ says he’s being unfairly prosecuted for his reporting
-
Fast Forward Trump fires national security officials, reportedly at urging of Laura Loomer, far-right Jewish ‘Islamophobe’
-
Fast Forward Display honoring Jewish women graduates of naval academy removed ahead of Hegseth visit
-
Yiddish טשיקאַוועסן: מיידעלע געפֿינט 3,800־יאָריקע קמיע לעבן בית־שמש, ישׂראלTIDBITS: Little girl finds 3,800-year old amulet near Beit Shemesh, Israel
אַן עקספּערט פֿון פֿאַרצײַטיקע קמיעות האָט באַשטעטיקט אַז די קמיע איז געלעגן אויפֿן אָרט פֿונעם אַמאָליקן לאַנד כּנען.
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.