Birthright Eases ‘Jewish’ Definition as Applications for Free Israel Trip Dip
(Haaretz) — Concerned about declining interest in its free 10-day trips to Israel, Taglit-Birthright has hired a marketing agency to seek out new participants, targeting college students with little or no connection to the Jewish community. According to figures obtained by Haaretz, registration among North American Jews for Birthright’s summer trips dropped by more than…