At Ivanka’s Company, There Were Women Who Worked … Without Maternity Leave
Ivanka Trump announces the release of her book, “Women Who Work: Rewriting the Rules for Success.” Image by YouTube
Ivanka Trump has created a lifestyle brand — and now a book — premised on women’s empowerment. But her company did not have a maternity leave policy until her female workers pushed her to adopt one.
When Trump’s “Women Who Work” initiative launched in 2013, “They [had] no maternity policy in place, they [didn’t] have health benefits in place,” Rachel Abrams, the co-author of a New York Times profile of Trump, told the paper’s podcast, The Daily.
“We’re not finding a lot of instances where’s she expressing a strong feminist belief system… The employees say they really had to push her understand these issues,” she added.
Eventually, Women Who Work did enact policies allowing for maternity, paternity and adoption leave. But Abrams seems to believe that Trump’s commitment to women’s empowerment came after, and not before, it proved to be lucrative.
Women Who Work “is a pure marketing campaign, this is a way for her to sell her shoes and handbags and it’s being developed by the team around her,” Abrams said.
Contact Daniel J. Solomon at [email protected] or on Twitter @DanielJSolomon
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO
