Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe
Fast Forward

Amid Criticism, Theater Doubles Down On Female-Only ‘Wonder Woman’ Showing

(JTA) — Management at a Texas movie theater laughed off criticism over alleged sexism in their decision to hold a women’s-only premiere of the film “Wonder Woman,” starring the Israeli actress Gal Gadot.

The backlash, which prompted the film theater chain to expand its women’s only program to other franchises, took place on Facebook against the Austin franchise of the Alamo Drafthouse Cinema chain of theaters, following the Austin theater’s announcement on social media that it will be hosting a women’s-only screening Wednesday.

Alamo Drafthouse creative manager Morgan Hendrix told Mashable that his company is “very excited” that it is “providing an experience where women truly reign supreme has incurred the wrath of trolls only serves to deepen our belief that we’re doing something right.”

Bill Fairbrother, one of several hundred people who reacted critically to the news, wrote on the Austin theater’s page: “Have you ever a men’s only showing of any film?”

The theater replied: “We’ve never done showing where you had to be a man to get in but we did show the “Entourage” movie a few years ago.”

Following the criticism, Hendrix said the chain will be “expanding this program across the country and inviting women everywhere to join us as we celebrate this iconic superheroine in our theaters.”


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.