Zuckerberg executed a perfect tekiyah-teruah-shevarim combination on the twisted ram’s horn as one of his daughters is heard crying in the background.
The video was posted on Monday evening, the second night of Rosh Hashanah, under the heading “Shana tova and a sweet new year!”
“I got a little carried away on my teruah,” he later quipped in the comments section.
Many of the comments wished the billionaire a shanah tova (happy new year) in return.
“It’s ok to toot your own horn once in a while,” read another comment.
Zuckerberg had the opportunity to educate some of his Facebook followers, after several asked about the shofar and what Rosh Hashanah is. One follower pointed out that it was also the New Year on the Muslim calendar, educating Zuckerberg as well.
The post has had some 1 million views and more than 8,200 comments.
Zuckerberg has posted snippets of his Jewish life in the past. In May he posted a photo of himself and his wife holding a tray of homemade hamantaschen. “Baking hamentashen. Chag sameach! — celebrating Purim with Priscilla Chan,” read the post.