Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Alt-Right Pepe The Frog Symbol Appears In Hong Kong Protests – But Not As Hate Symbol

By the middle of the frenetic summer of 2016, the alt-right had become a term on everyone’s lips. The Forward published a list of must-know terms and symbols used by the alt-right for its cultural warfare on liberal ideals and racial diversity. At the bottom of that list: Pepe the Frog, an uncannily part-human-part-frog cartoon often used as a stand-in for Donald Trump, or depicted gassing Jews or shooting immigrants trying to cross the border.

That September, the Anti-Defamation League labeled Pepe a hate symbol.

Three years later, and Pepe has landed in Hong Kong amid a summer of pro-democracy protests. But Pepe isn’t there as a hate symbol: Rather, he is a kind-of mascot for the largely leaderless movement. Many protesters had no idea of Pepe’s fraught early career as an internet meme.

“It has nothing to do with the far-right ideology in the state,” one person wrote on an anonymous forum used by protesters. “It just looks funny and captures the hearts of so many youngsters. It is a symbol of youth participation in this movement.”

Pepe has become a protester. A pack of special emojis for Telegram, the secure messaging service, features Pepe in a yellow hardhat, similar to the one worn by many protesters. He has also been depicted as a journalist, with “PRESS” written on his hat, and a first-aid worker.

“To me, Pepe is just a Hello Kitty-like character,” Mari Law, a protester, told the Times.

Pepe had rosier origins, as well. He was created as a simple internet cartoon character. In 2017, Pepe’s creator, Matt Furie, symbolically killed off Pepe in a comic strip, as a protest against Pepe’s appropriation by the far right. Furie and the ADL had tried to team up to #SavePepe with a failed social media campaign.

“I think we can redefine Pepe in this movement,” Law said.

Ari Feldman is a staff writer at the Forward. Contact him at [email protected] or follow him on Twitter @aefeldman

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.