Skip To Content

Russ and Daughters’ Brooklyn Location Is Finally Here

Russ and Daughters might already have a Forward Food Award-winning cafe, and a miniature location at the Jewish Museum, but owners Josh Russ Tupper and Niki Russ Federman aren’t resting on their laurels. They’ve decided to emigrate out of the confines of Manhattan, where every foot is worth a premium, and into Brooklyn, where certain areas still remain empty, waiting for history to make its mark. The Brooklyn Navy Yard is one of those places, with Russ and Daughters’ new superstore filling an 18,000 square foot void.

But as Russ and Daughters grows, it must fight the urge to automate processes, to cut corners, to cook faster and easier and cheaper. As Tupper and Federman told Grubstreet, “We have a certain obligation to three generations of the family.”

“You lose something immediate: look, feel, haimishness,” said Tupper, about the prospect of franchising and expanding.

The message is clear: Russ and Daughters might be getting bigger, but the service is just as personalized, and all the food will still be made on hand (and visible through an enormous glass wall) by dedicated employees, serving the appetizing food that made it famous.

In 2017, the eminent Katz’s Deli emigrated to Brooklyn, to the Dekalb Market Hall, and earlier this year Shelsky’s Bagels expanded to Park Slope. If only Barney Greengrass could be compelled to cross the Williamsburg Bridge.

Shira Feder is a writer. She’s at [email protected] and @shirafeder

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.