Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Life

Our Favorite New Ad — and What You Still Can’t Say on TV

A new advertising campaign by U for Kotex has done what no menstrual product company has done before: create an ad that is not only straightforward about menstruation, but also pokes fun at its own history of vague and sanitized ads. Both reasons make this ad campaign groundbreaking, but for some reason, you still can’t say “vagina” on TV.

The commercial stars a hip, 20-something woman mocking the standard menstrual product commercials, which feature young, pretty women dancing, doing yoga, or just being smiley in tight, white clothing. She also takes a well-deserved shot at the infamous “blue liquid” (and the other tampon ad tropes that The Sisterhood discussed here.

I think it’s safe to say this ad demonstrates a victory for feminists, especially those weighing in on pop culture and advertising like Sarah Haskins and the dedicated feminist communities online and elsewhere. Social media has also allowed the voices of women to be heard — letting advertisers know that women are paying attention and are ready for a change from the same old sexist “man” ads and patronizing “lady” ads. But, as you might imagine, the battle is far from over.

Watch the ad:

Leah Berkenwald is the online communications specialist at the Jewish Women’s Archive, and a contributor to its Jewesses With Attitude blog, which cross-posts regularly with the Sisterhood.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.