They’re not even the first tampons to be named after Anne Frank.
What’s the best age to explain puberty to your daughter? Frimet Goldberger found herself pondering the question when her 7-year-old discovered a tampon in her purse.
A new advertising campaign by U for Kotex has done what no menstrual product company has done before: create an ad that is not only straightforward about menstruation, but also pokes fun at its own history of vague and sanitized ads. Both reasons make this ad campaign groundbreaking, but for some reason, you still can’t say “vagina” on TV.
The perils of tampon advertisements was the topic of conversation Monday evening, when DoubleX co-editor (and Bintel Brief guest columnist) Hanna Rosin, former “Colbert Report” executive producer Allison Silverman, Sarah Haskins of Current TV and Susan Kim, author of the new book “Flow: The Cultural History of Menstruation” (St. Martin’s Griffin, 2009) came together in New York for “That Not-So-Fresh Feeling: Marketing Embarrassing Products to Women.”