NASA Shirt Sexism: A Social Media Controversy, Deconstructed by the Forward

NASA Shirt Sexism: A Social Media Controversy, Deconstructed

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It started like this: Arizona State University professor named Katie Hinde tweeted the following: “Did I just take a bunch of NASA tank tops from the boys section & put them in the girls section? Yes. Yes I did.” She included photographic evidence of the same, at what was probably a Target. The idea being, if NASA shirts are only in the boys’ section, STEM careers will continue to be treated as an option only for boys. Subtle cues along those lines could well prevent women from entering such professions.

A heartwarming story of grassroots feminism, one might think. And many did, going by Twitter responses, think this. Others had a very different take. Some called the move “white feminism,” pointing out that moving stuff around in a big-box store gives more work to retail workers, who aren’t particularly well-compensated. Maybe feminism should be more concerned with struggling retail workers, and not adding more work to their pile, just to make a mediagenic statement about one of the less dire manifestations of sexism. A good point!

But as Jillian Keenan pointed out it’s hard to engage in non-violent protest without inconveniencing workers. Also a good point!

Everyone on this planet (and maybe some others) has, by now, weighed in, including at least one former retail worker who does not think a woman moving a few shirts around to make a point is, in fact, the height of neoliberal exploitation. A (former?) bookstore employee concurs.

Oh, and Target itself intervened, pointing out that it does in fact sell NASA shirts for girls. In the girls’ department.

If there’s a bigger takeaway here, it’s that there’s no easy answer to how to engage in inclusive feminism. Trying to get it right means setting yourself up for the possibility of learning you may have gotten it wrong.

Phoebe Maltz Bovy edits the Sisterhood, and can be reached at She is the author of “The Perils Of ‘Privilege’”, from St. Martin’s Press. Follow her on Twitter, @tweetertation


Phoebe Maltz Bovy

Phoebe Maltz Bovy is a former editor of the Sisterhood blog at the Forward. Her writing has appeared in several publications, including The New Republic and The Atlantic. Her book, “The Perils of ‘Privilege,’” was published by St. Martin’s Press in March 2017. She has a PhD in French and French Studies from New York University, and has read a lot of 19th century French Jewish newspapers for a 21st century American.

NASA Shirt Sexism Post Goes Viral

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