Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Forward 50 2012

Roz Rothstein

A family operation that started off as a local effort to support Israel during the second intifada has turned into a $4 million operation under the energetic leadership of Roz Rothstein.

With 15 branches and a growing presence across the country, StandWithUs, founded by Rothstein, 60, a family therapist by training, celebrated its 10th anniversary in January. The group has grown to become one of the most significant players in the pro-Israel advocacy scene. After starting in Los Angeles, it now has offices around the country as well as in Israel, Australia and Britain, but is especially effective on the West Coast where the organization is based.

Rothstein has led StandWithUs to confront campaigns aimed at boycotting Israeli products by conducting a counterdrive to encourage purchase of products from Israel. She has also forged strong ties with the Israeli government and its representatives in the United States.

Rothstein maintains that StandWithUs does not have a right-wing agenda, although she refrains from stating her support for a two-state solution. But while registering unquestioned success in making pro-Israel voices heard on university campuses and in other settings critical of Israel, Rothstein’s organization has not made it into the heart of the American Jewish consensus, engaging in public quarrels with J Street and other left-leaning Jewish organizations.

In recent years, StandWithUs has increased its work within Israel with a fellowship program geared at training young Jews and Israelis as public speakers and as future advocates for the Jewish state.

A message from our editor-in-chief Jodi Rudoren

We're building on 127 years of independent journalism to help you develop deeper connections to what it means to be Jewish today.

With so much at stake for the Jewish people right now — war, rising antisemitism, a high-stakes U.S. presidential election — American Jews depend on the Forward's perspective, integrity and courage.

—  Jodi Rudoren, Editor-in-Chief 

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.