Skip To Content
Get Our Newsletter
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
Back to Opinion

Nice To Meet You

Those who are dedicated to maintaining Jerusalem as a pluralistic capital of all of Israel won a small but important victory in July: The Ministry of Transportation ordered Cnaan, the agency that handles advertising on Egged buses, to include images of women. The ruling was in response to a petition by Yerushalmim, a group that advocates pluralism and equal rights in Jerusalem, which tried to launch an advertising campaign last year, a part of which is pictured below. Afraid of Haredi reaction, Cnaan initially refused. Now the government has declared that the ads must be displayed.

In a city where images of women have been torn from outdoor spaces and erased from public life, this small step is to be celebrated. In its clear statement against discrimination of any kind, the ministry upheld the Jewish values of equality and fairness. ?Women of Jerusalem, Nice To Meet You,? the ads declare. Yes, nice to meet you.

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free under an Attribution-Non Commercial-No Derivatives Creative Commons license as long as you follow our republishing guidelines, which require that you credit Foward and retain our pixel. See our full guidelines for more information.

To republish, copy the HTML, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline, and credit to Foward. Have questions? Please email us at help@forward.com.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.