Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Back to Opinion

Howard Schultz Is A Tone-Deaf Billionaire Who Thinks He Should Be President. Sound Familiar?

As America is held hostage by a “businessman president” who recently reopened the government after a 35 day temper tantrum that cost the American tax payers billions of dollars, another American businessman has emerged from the fray.

Howard Schultz, CEO of Starbucks, has got a bold new notion that our system is broken and he alone can fix it. Or as he put it on Twitter, “I am seriously considering running for president as a centrist independent.”

If this feels somehow familiar, it’s because it is. President Trump also ran on exactly the same premise — that our political system was broken, both parties were bad, and he alone could fix things. Trump said a bold new step was needed, and that bold new step was a reality television host who paints himself the color of 1970s appliances.

As we all know by now, it didn’t go very well. Trump’s approval rating hovers at 39.7%.

It would seem that a businessman who “alone can fix it” was not quite what the U.S. needed in a President.

Maybe that’s why yesterday was no picnic for Schultz.

His tone-deaf announcement was soundly mocked as soon as it went up on Twitter.

And that was before he exposed the American people to his actual opinions on 60 Minutes.

There he disclosed his idea that the national debt is a real problem, and that Democrats promising Medicare for all was the same as Trump’s wall.

Perhaps someone should have explained to the 65 year old billionaire that comparing a racist bugaboo of a wall to wanting to give people healthcare is not going to endear you to the base of the Democratic Party.

His 60 minutes interview managed to alienate both Democrats and Republicans, and probably Green Party voters as well.

He came off as both pedantic and endlessly schoolmarmish. The lithe billionaire coffee baron read like the bastard child of Al Gore without the charisma and Martin Van Buren without the cool hair. He talked around questions and generally made 61 year old Scott Pelley look fresh faced and energetic.

Even his fellow billionaires were not onboard. Mike Bloomberg, another billionaire who’s gotten elected to office, immediately smacked Schultz down, which should tell you something, since Bloomberg has been considering the question of a third party candidacy.

“Given the strong pull of partisanship and the realities of the electoral college system, there is no way an independent can win,” Bloomberg wrote in response to Schultz.

He’s not the only one to think so. “Any third-party candidate would face huge obstacles to securing a victory, including the overwhelming organizational advantages and voter loyalty enjoyed by the major parties, the winner-take-all nature of the Electoral College process and the lack of true centrists of the sort that the former mayor might hope to win over,” wrote Brendan Nyhan in 2016 in the New York Times, words that are even truer today.

It’s hard to imagine a worse time in American politics for a businessman candidate who is arguing that both parties are problematic. It’s possible that if Trump wasn’t such an epic disaster, you might be able to sell a Democratic Trump. But as is, the time for tone-deaf, narcissistic billionaires who think they can solve the country’s problems has surely passed.

The general sentiment is that the country is currently being destroyed by a “billionaire.” It just doesn’t make sense that the American people are going to want to take a chance on another one, even if this one is boring and uncharismatic and thin and doesn’t pay porn stars for sex.

Molly Jong-Fast Molly Jong-Fast is a columnist for the Forward.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.