Keeping Up With the Techies

By Gonny Noy February 9, 2011

Crossposted from Haaretz

Singer Avigail Roz has spent many hours with Yoni Bloch, who produced her albums “Milchama Yomyomit” (“Daily War”), which was released three years ago, and “Hetzi Nehama” (“Half a Consolation”), forthcoming at the end of the month.

But when it comes to technology, they are on opposite sides of the barricades. While Bloch, the head of the startup Interload, defines himself as a computer geek, Roz says she finds it difficult to keep up with technological developments connected to the music world.

“I would like to know how to produce [music] at home, that’s important to me, but I’m not there yet, which puts me behind somewhat,” she says.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO