Keeping Up With the Techies

By Gonny Noy February 9, 2011

Crossposted from Haaretz

Singer Avigail Roz has spent many hours with Yoni Bloch, who produced her albums “Milchama Yomyomit” (“Daily War”), which was released three years ago, and “Hetzi Nehama” (“Half a Consolation”), forthcoming at the end of the month.

But when it comes to technology, they are on opposite sides of the barricades. While Bloch, the head of the startup Interload, defines himself as a computer geek, Roz says she finds it difficult to keep up with technological developments connected to the music world.

“I would like to know how to produce [music] at home, that’s important to me, but I’m not there yet, which puts me behind somewhat,” she says.

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