Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Power Company to the People

Crossposted from Haaretz

Legendary city engineer Yitzhak Ben Sira planned Tel Aviv’s Yad Eliyahu area to be a neighborhood of public housing with an industrial area at its northern edge.

Image by Israel Architecture Archive

Beginning at the end of the 1940s, high-quality housing projects were constructed alongside public buildings, including arts and recreation centers. Some of them, like the Yad Eliahu Nokia sports arena (planned by the Milstein-Singer engineering office), and the Golden Age Home (Arieh and Eldar Sharon), are icons of Israeli modernist architecture.

But the industrial area has some architectural gems of its own. There is, for example, the Cinerama Theater, which is now slated for demolition, and the Israel Electric Corporation’s technical center, inaugurated in 1966, and which the company uses to this day.

Read more at Haaretz.com

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.