For Tu B’Av, Solar Gets Sexy
Image by YOUTUBE
Tu B’av is the Jewish love fest, so what better time to promote hooking up? To solar energy, that is.
In a shameless attempt to take advantage of the holiday, Arava Power Company, a solar energy firm in Israel, produced a short flick reminiscent of VH1’s beloved 90s’ series Pop Up Video that is aptly set to Stevie Wonder’s “You Are the Sunshine of My Life.”
The somewhat corny video promotes love, but also gets in some digs at Prime Minister Benjamin Netanyahu for supposedly giving preference to a conventional energy monopoly.
“I treasure you more than the Treasury loves dirty power,” reads one caption, as a couple lovingly lip-syncs to one other.
The company is also trying to tap into public anger over government’s decision to hike electric rates by 10%. In June, it produced another video inviting viewers to the Inauguration of Israel’s First Solar Field.
Whatever your politics, check out the video before it goes viral.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO
