Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a Passover gift and support Jewish journalism. DONATE NOW
The Schmooze

Meet the ‘Real Housewives’ of Israel

Bravo’s “Real Housewives” series has spawned spinoffs in cities across the U.S., so perhaps it was only a matter of time before the phenomenon hit Israel. A Hebrew-language version of the show debuted last night on Israel’s Channel 10, where it is called simply “Me’usharot,” or “Rich” (and where it was ostensibly created independently from the American series).

Like its U.S. counterpart, the Israeli version follows the lives of some of the country’s richest women, who mostly spend their time shopping, talking smack about their friends and living lives of almost unimaginable extravagance. Depending on how generous you’re being, the series can be read as mocking or shamelessly celebrating the subjects’ materialism and vapidity — as well as their social climbing, plastic surgeries and general lack of self-awareness.

Based on early clips, the Israeli “Housewives” are less blonde and surgically altered than their American counterparts, though they’re no less out of touch. In this clip, one of the women, Etty, visits a street protest in Tel Aviv, where demonstrators have gathered to oppose rising living costs. In an unknowing tribute to Marie Antoinette, Etty — a resident of Savyon, one of Israel’s richest cities — shows her support by letting the protestors eat cake she made especially for the event. “I feel I’m connecting with the people,” she tells the camera, before returning to her gated home in her black Mercedes.

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news this Passover. All donations are being matched by the Forward Board - up to $100,000.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give this Passover is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.