Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Meet the ‘Real Housewives’ of Israel

Bravo’s “Real Housewives” series has spawned spinoffs in cities across the U.S., so perhaps it was only a matter of time before the phenomenon hit Israel. A Hebrew-language version of the show debuted last night on Israel’s Channel 10, where it is called simply “Me’usharot,” or “Rich” (and where it was ostensibly created independently from the American series).

Like its U.S. counterpart, the Israeli version follows the lives of some of the country’s richest women, who mostly spend their time shopping, talking smack about their friends and living lives of almost unimaginable extravagance. Depending on how generous you’re being, the series can be read as mocking or shamelessly celebrating the subjects’ materialism and vapidity — as well as their social climbing, plastic surgeries and general lack of self-awareness.

Based on early clips, the Israeli “Housewives” are less blonde and surgically altered than their American counterparts, though they’re no less out of touch. In this clip, one of the women, Etty, visits a street protest in Tel Aviv, where demonstrators have gathered to oppose rising living costs. In an unknowing tribute to Marie Antoinette, Etty — a resident of Savyon, one of Israel’s richest cities — shows her support by letting the protestors eat cake she made especially for the event. “I feel I’m connecting with the people,” she tells the camera, before returning to her gated home in her black Mercedes.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.