Bar Refaeli To Launch Lingerie Company
Israeli model Bar Refaeli is going into the underwear business.
Jewish celeb-gossip site 6DegreesNoBacon reports that Refaeli will launch online lingerie retailer Undeez.com with fellow Israeli mannequin Dudi Balsar.
Undeez has raised $1 million from Israeli angel investors, according to Israeli financial newspaper Globes. “Undeez will apply a sophisticated e-commerce model, which was developed over many months. Balsar, an attorney and former model, came up with the idea for the venture, and Refaeli will be responsible for marketing and business development,” Globes said.
The company wants to develop a subscriber base for its “underwear, socks, and T-shirts for men and women in very soft, basic fabrics,” Refaeli told Elle. “When I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way — they never had time to go buy socks and underwear, that’s for sure! — so this website is great because after subscribing, you get these necessities sent directly to you each month.”
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Dive In
Most Popular
- 1
Culture Cardinals are Catholic, not Jewish — so why do they all wear yarmulkes?
- 2
Fast Forward Ye debuts ‘Heil Hitler’ music video that includes a sample of a Hitler speech
- 3
News School Israel trip turns ‘terrifying’ for LA students attacked by Israeli teens
- 4
Fast Forward Student suspended for ‘F— the Jews’ video defends himself on antisemitic podcast
In Case You Missed It
-
Yiddish קאָנצערט לכּבֿוד דעם ייִדישן שרײַבער און רעדאַקטאָר באָריס סאַנדלערConcert honoring Yiddish writer and editor Boris Sandler
דער בעל־שׂימחה האָט יאָרן לאַנג געדינט ווי דער רעדאַקטאָר פֿונעם ייִדישן פֿאָרווערטס.
-
Fast Forward Trump’s new pick for surgeon general blames the Nazis for pesticides on our food
-
Fast Forward Jewish feud over Trump escalates with open letter in The New York Times
-
Fast Forward First American pope, Leo XIV, studied under a leader in Jewish-Catholic relations
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.