Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Brooklyn Store Sells Swastika Earrings

Looking for some earrings? No problem: You can just pop into the Bejeweled store on Manhattan Avenue in Greenpoint, Brooklyn to choose a pair from a variety of designs. There are little hearts, peace signs, initials… and swastikas.

Yes, they sell swastika earrings — though whoever made them appears not to have been able to tell right from left. Nonetheless, they still look unmistakably like the symbol of Nazi Germany.

The customer who alerted Gawker to these offensive baubles reportedly approached the store’s clerk to ask why the store was selling them. According to the tipster, she replied that people had been asking for them. When the tipster pressed her with, “So you ordered them?” She reportedly “shrugged and said ‘business’ with a weak smile.” The tipster added “she seemed sheepish, like she knew why I was bringing them to her attention.”

Bejeweled was down to its last pair of the swastika earrings. The Shmooze hopes that whomever is in charge of reordering stock will ignore any demand from customers, and instead heed another kind of demand — the kind that’s for common decency. You know, that thing that tells you to not disseminate or make a profit off hateful symbols.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.