Fashion, But No Statement by the Forward

Fashion, But No Statement

Crossposted from Haaretz

Designer Yossi Katzav’s fashion show for his men’s fashion brand, Sketch, was an intimate affair. At least in the atmosphere prevailing in the showroom and the adjacent balcony, it was reminiscent of fashion shows in Paris before celebrities and the masses began flocking to catwalks in recent decades. Taking place in a central Tel Aviv gallery, it was a calm, well-run show, which in its own way demonstrated the essence of local male fashion, with most of the clothing easy to wear and easy to digest — without trying to mark out new territory or challenge the audience with far-fetched and unfeasible styles and trends.

On the one hand this show could be seen as an overly arrogant display by the young brand, which has four seasons and three stores behind it. The collection is sedate and conveys the feeling that this is almost a veteran brand that is already established and etched in our collective memory. On the other hand the small and intimate show could also be seen as a sign of maturity and a desire to become established without grandiose aspirations, which for the most part alienate their target audience. Added to that is the difficult financial situation that many brands are experiencing, and the greater difficulty in selling fashion to a local male clientele, which buys rarely and is afraid to take risks.



Fashion, But No Statement

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

Fashion, But No Statement

Thank you!

This article has been sent!