Bar Rafaeli Over the Moon
Bar Rafaeli for Passionata Image by Getty Images
Bar Rafaeli’s new photo shoot has us over the moon.
Passionata, a French lingerie company, chose the Israeli supermodel to be the face (and, of course, body) for their brand. The eclectic mix of pictures features Rafaeli as a “lunar swinger” in a “space hammock” that looks like a crescent moon. Perhaps in homage to Israel’s El Al Airlines, she posed as “the hottest stewardess ever” atop some luggage.
Though Refaeli’s tenure as Passionata girl hasn’t caused any controversy, her recent appearance in a promo video for the Israeli start-up MyCheck caused a stir, with some saying it depicted date rape.
The scene in question shows Refaeli eating poisoned cauliflower and ending up in a darkened kitchen. MyCheck’s CEO Shlomit Kugler doesn’t seem too bothered, saying, “Our aim is to entertain, not to hurt anyone’s feelings.”
Rafaeli, an investor in the company, said of the promo: “I enjoyed working on the MyCheck commercial. It was one of the funniest experiences of my life.”
This is a moment of great uncertainty. Here’s what you can do about it.
We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news. All donations are still being matched by the Forward Board - up to $100,000 until April 24.
This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.
With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give is invested in the future of the Forward — and telling the American Jewish story fully and fairly.
The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.
Support our mission to tell the Jewish story fully and fairly.
