Bar Rafaeli Over the Moon

Bar Rafaeli for Passionata Image by Getty Images
Bar Rafaeli’s new photo shoot has us over the moon.
Passionata, a French lingerie company, chose the Israeli supermodel to be the face (and, of course, body) for their brand. The eclectic mix of pictures features Rafaeli as a “lunar swinger” in a “space hammock” that looks like a crescent moon. Perhaps in homage to Israel’s El Al Airlines, she posed as “the hottest stewardess ever” atop some luggage.
Though Refaeli’s tenure as Passionata girl hasn’t caused any controversy, her recent appearance in a promo video for the Israeli start-up MyCheck caused a stir, with some saying it depicted date rape.
The scene in question shows Refaeli eating poisoned cauliflower and ending up in a darkened kitchen. MyCheck’s CEO Shlomit Kugler doesn’t seem too bothered, saying, “Our aim is to entertain, not to hurt anyone’s feelings.”
Rafaeli, an investor in the company, said of the promo: “I enjoyed working on the MyCheck commercial. It was one of the funniest experiences of my life.”
Why I became the Forward’s Editor-in-Chief
- Alyssa Katz, Editor-in-Chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
