Lip-Synching Bob Dylan’s ‘Rolling Stone’
(JTA) — The first official music video for Bob Dylan’s “Like a Rolling Stone” is making the rounds on the internet. And Dylan’s endorsement is only half the reason why.
The video, produced by media start-up Interlude, includes a novel interactive channel-tuning button, each channel mimicking a different cable channel or news program, featuring cameos by Drew Carey and a matzah-eating Danny Brown. The video was filmed under creative directorship of 27-year old Vania Heymann, an Israeli graduate of the Bezalel Arts school.
In just two years, Heymann’s video portfolio has grown from student film trailer about Yiddish-speaking hitman “Der Mentsh” to a digital shorts series on Eretz Nehederet (Israel’s Saturday Night Live), a Pepsi Max commercial and now a Bob Dylan music video — 48 years after the original release — with the artist’s blessing.
Seems as if Heymann isn’t pacing himself between achievements in digital advertising. As long as he doesn’t tire out, that could be a good development for digital media consumers and brands.
Why I became the Forward’s editor-in-chief
You are surely a friend of the Forward if you’re reading this. And so it’s with excitement and awe — of all that the Forward is, was, and will be — that I introduce myself to you as the Forward’s newest editor-in-chief.
And what a time to step into the leadership of this storied Jewish institution! For 129 years, the Forward has shaped and told the American Jewish story. I’m stepping in at an intense time for Jews the world over. We urgently need the Forward’s courageous, unflinching journalism — not only as a source of reliable information, but to provide inspiration, healing and hope.
, editor-in-chiefSupport our mission to tell the Jewish story fully and fairly.
