‘Seinfeld’ Reunion or Super Bowl Ad?

Image by @CLUBALIP VIA TWITTER

By Anne Cohen January 20, 2014

The Internet almost exploded last week when someone snapped a picture of Jerry Seinfeld and Jason Alexander walking into Tom’s Restaurant, the inspiration for “Seinfeld“‘s Monk’s diner.

As expected, the rumor mill started running at warp speed: Was it a promo stunt for “Comedians in Cars Getting Coffee”? Were just they craving a Big Salad? Is a “Seinfeld” reunion in the works?

@Clubalip via Twitter

Larry David’s sudden appearance and the presence of cameras, and snow cannons outside the iconic diner only made things more hectic.

Though the actors kept silent about the reason for the shoot, the New York Daily News reports that the production team hinted that the comedy trio was shooting a Super Bowl ad.

Could it be? Dare we dream?

In his recent Reddit AMA (Ask Me Anything) Seinfeld confirmed that he had been working on a “big, huge, gigantic” project with David.

The pair can be seen exiting the restaurant in footage caught by Gian Franco Morini, who directed “Tom’s Restaurant – A Documentary About Everything” According to Rolling Stone, when asked why they were at the diner, David replied, “It’s nothing, believe me.” Seinfeld simply said, “Top secret.”

Real or not, it was nice to catch a glimpse of George in what appears to be Gore Tex.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO