Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Joe Namath’s Jewish Fur Guy

You may not have followed the Super Bowl, but chances are you’ve heard about the dead animal gracing Joe Namath’s back during the coin toss.

Namath’s fur coat comes to you courtesy of one Marc Kaufman, owner of Marc Kaufman furs, who apparently provided the former Super Bowl III hero with the Men’s Fur Coyote Parker when he dropped into the store last week, the New York Daily News reported.

He looked at it, and he said, ‘Wow,’” Kaufman told the Daily News. “He put it on. He turned around. He had a big grin on his face.”

The price for this pelt worthy of “American Hustle”? A cool $3,000.

Kaufman’s other A-List clients include fellow tribe-member Drake, and P. Diddy. According to the furrier, business is up since Namath’s appearance, with orders coming in from as far away as Dubai (to counter the freeze of air-conditioning, perhaps?).

Despite his exclusive clientele, Kaufman admitted he was excited to see Namath don one of his creations at Met Life Stadium.

“Everybody loves Joe,” he said. “He’s an icon.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.

If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.

Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism. 

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.