What Would Moses Do? You Decide.

By Anne Cohen April 9, 2014

WWMD — What would Moses do?

We ask ourselves a lot of questions around Passover. Why not that one? Now, you too can be faced with decisions determining the fate of the entire Jewish people.

The Fountainheads, a musical group out of Israel’s Ein Prat Academy for Leadership (a program for post-army or post-academy students) have released a new interactive video with a Passover-theme.

“Escape From Egypt,” lets you control the Exodus story in real time, creating one of hundreds of different possible story-lines, The video uses technology developed by Interlude, the Israeli startup that recently made waves with their video forBob Dylan’s “Like A Rolling Stone.”

“Pesach is the Jewish story,” said Avital Stein, the band’s director. “It’s the story of the Jewish people and there’s so many different details and drama that everyone can relate to today.”

The whole thing is akin to “Choose Your Own Adventure” (Pesach edition}, to the tune of an original score.

Shani Lachmish, Jeff Petroff, Zlil Rubinstein, Orri Dror (base guitar), Tal Michles (lead guitar), Dan Cohen (drums) and Amir Goldberg (keyboard), met during a session at Ein Prat in 2011. Armed with a green screen and their instruments, they put together a Hannukah video and threw it up on Youtube. It got over 40,000 hits.

Since then, they’ve released 10 videos, and have over 5 million combined Youtube hits. Their 2011 Rosh Hashanah song, “Dip Your Apple,” was the most-viewed Youtube video in Israel that year.They’ve played for audiences in Israel, Europe and North America, and wrote the theme-song for “Advanced Search,” a mini-series on Judaism which aired on Israel’s Channel 2.

You can catch the Fountainheads on their fifth world tour — they’ll be making a stop in the U.S. in time for Yom Ha’atzmaut, Israel’s Independence Day, in May.

Until then though, your adventure awaits here.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO