Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Make a matched gift and support Jewish journalism. DONATE NOW
The Schmooze

Wearing (Jewish) Heart on Her Sleeve — Or T-Shirt

Anne Grant collects T-shirts. Not just any T-shirts. Jewish T-shirts.

The 23-year-old has roughly 100 of them, purchased through eBay, donated by friends, gathered from bar mitzvahs.

It all started about a year ago, when a friend showed her the Hillel sweatband she had gotten from the University of Pennsylvania. “I thought the object was really fascinating because it seemed to be appropriating from fraternity culture,” she said.

Image by Anne Grant

Slowly but surely, the collection grew, and Grant started to find meaning in the seemingly innocuous items. “I realized that this had potential to be a visual culture project,” she said. And so, Shmattes was born.

This emphasis on cultural Judaism was highlighted in the Pew Research Center’s “Portrait of American Jews,” in October 2013. The “negative” reactions she saw in the American Jewish community spurred Grant to redouble her collection efforts.

“I’m one of those people who identifies as culturally Jewish. It really irked me reading the Pew study and seeing culturally Jewish people getting the shaft from Jewish institutions. I’m of the mind that you can’t throw trips at people in the hopes of molding them into the kind of Jew you want.”

Grant, who says she “wasn’t raised Jewish at all,” actually ended up majoring in Jewish studies at the University of Virginia. She’s now pursuing a PhD at Vanderbilt University focusing on cultural Judaism.

Image by Anne Grant

The T-shirts, she said, are “a means of tracking the ways in which cultural Jews are defining what it means to be Jewish outside the institutional tracks.”

“These are people who are becoming creative and innovative. They feel very Jewish and they’re not very sure why.”

Her favorite shirt is a purple tank top that reads “Purple Drank” in bold pink lettering, with three bottles of Manischewitz replacing Lil’ Wayne’s favorite “Sizzurp.” First runner-up is a design superimposing the Three Stooges on the bodies of Run DMC.

In November of last year, she was contacted by Lucy Partman and Chino Kwan of Yale’s Slifka Center to organize an exhibition, which ended in late March 2014. Towards the end of the summer, if all goes well, they’ll move to the Brown University/RISD Hillel gallery.

The Yale exhibit broke the shirts down into three categories: Cultural appropriation Hillel shirts and Positionality.

Items like the “Purple Drank” shirt, which use a common cultural concept and apply a Jewish inside joke, fall into the cultural appropriation slot.

Image by Anne Grant

Hillel shirts, with their positive slogans and Hebrew translations of university names, deserved their own wall, Grant explained. “They show the hebraization that we see in Jewish institutions,” she said. “To be an American Jew, you need to have some baseline support of Israel.”

The “Positionality” category is a little more obscure. “They’re very self-aware,” Grant said. T-shirts with messages like “I was told there would be Christian girls here,” and “Silent nights are so boring,” fit in here.

“They’re talking a little shit about Christianity and being a minority within a Christian world,” Grant laughed.

Though she hopes to make the collection accessible to as many people as possible, Grant says that it is first and foremost geared towards the college set.

“I wanted this to go to young people first because college students are bombarded with messages about what it means to be Jewish in a “correct” way,” she explained.

“And…it’s a very college article of clothing.”

This is a moment of great uncertainty. Here’s what you can do about it.

We hope you appreciated this article. Before you go, we’d like to ask you to please support the Forward’s independent Jewish news. All donations are still being matched by the Forward Board - up to $100,000 until April 24.

This is a moment of great uncertainty for the news media, for the Jewish people, and for our sacred democracy. It is a time of confusion and declining trust in public institutions. An era in which we need humans to report facts, conduct investigations that hold power to account, tell stories that matter and share honest discourse on all that divides us.

With no paywall or subscriptions, the Forward is entirely supported by readers like you. Every dollar you give is invested in the future of the Forward — and telling the American Jewish story fully and fairly.

The Forward doesn’t rely on funding from institutions like governments or your local Jewish federation. There are thousands of readers like you who give us $18 or $36 or $100 each month or year.

Support our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:

  • Credit the Forward
  • Retain our pixel
  • Preserve our canonical link in Google search
  • Add a noindex tag in Google search

See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.