Here’s What Dr. Ruth Thinks of The Apple Watch

By Anne Cohen September 12, 2014

No one is immune to the lure of the Apple Watch. Not even Dr. Ruth.

The Jewish sex therapist took to Twitter to give potential customers a valuable piece of advice:

The Apple Watch can do a lot of things & so will be big distraction. Take it off before having sex!

— Dr. Ruth Westheimer (@AskDrRuth) September 9, 2014

She’s not kidding. As Mic points out, people can’t seem to put down their mobile devices long enough for — well, you know:

A July 2013 survey of British women found that that 62% of women have interrupted sexual intercourse to check their cell phone. Some 48% of men admitted to doing the same.

A March 2014 survey by condom maker Durex found that 15% of those surveyed “would answer the phone or read a text while otherwise engaged in a sexual act.”

The same Durex survey found that 5% of British respondents admitted to browsing Facebook while having sex.

Listen to Dr. Ruth. She knows best.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.