Bacon Scratch-and-Sniff Lottery Tickets Are Here!

Image by Thinkstock

By Anne Cohen January 22, 2015

Thinkstock

What’s better than winning $1,000? Winning $1,000 while smelling bacon.

At least, that’s what New Hampshire wants you to think.

According to The New York Post, the state lottery has launched a special “scratch and sniff ‘I Heart Bacon’ ticket” this month.

Players “will think it’s time for Saturday morning breakfast,” Lottery Commission Executive Director Charlie McIntyre told the Post.

So basically, not only does New Hampshire want you to smell bacon — they want you to smell it on Shabbat?!

That’s not the end of it — to promote the product, the New Hampshire Lottery has announced a “bacon truck” that will drive around offering free applewood bacon samples, filling the air with more pork products.

Ok treyf, you win — this time.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO