Bacon Scratch-and-Sniff Lottery Tickets Are Here!

Image by Thinkstock

By Anne Cohen January 22, 2015

Thinkstock

What’s better than winning $1,000? Winning $1,000 while smelling bacon.

At least, that’s what New Hampshire wants you to think.

According to The New York Post, the state lottery has launched a special “scratch and sniff ‘I Heart Bacon’ ticket” this month.

Players “will think it’s time for Saturday morning breakfast,” Lottery Commission Executive Director Charlie McIntyre told the Post.

So basically, not only does New Hampshire want you to smell bacon — they want you to smell it on Shabbat?!

That’s not the end of it — to promote the product, the New Hampshire Lottery has announced a “bacon truck” that will drive around offering free applewood bacon samples, filling the air with more pork products.

Ok treyf, you win — this time.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

The Forward is free to read but not free to produce

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. We’ve started our Passover Fundraising Drive, and we need 1,800 readers like you to step up to support the Forward by April 21. Members of the Forward board are even matching the first 1,000 gifts, up to $70,000.

This is a great time to support independent Jewish journalism, because every dollar goes twice as far.

— Rachel Fishman Feddersen, Publisher and CEO