What’s better than winning $1,000? Winning $1,000 while smelling bacon.
At least, that’s what New Hampshire wants you to think.
According to The New York Post, the state lottery has launched a special “scratch and sniff ‘I Heart Bacon’ ticket” this month.
Players “will think it’s time for Saturday morning breakfast,” Lottery Commission Executive Director Charlie McIntyre told the Post.
So basically, not only does New Hampshire want you to smell bacon — they want you to smell it on Shabbat?!
That’s not the end of it — to promote the product, the New Hampshire Lottery has announced a “bacon truck” that will drive around offering free applewood bacon samples, filling the air with more pork products.
Ok treyf, you win — this time.
Bacon Scratch-and-Sniff Lottery Tickets Are Here!
Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg , she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.