JSwipe Wants Your Help to Fight Off JDate Lawsuit by the Forward

JSwipe Wants Your Help to Fight Off JDate Lawsuit

The David and Goliath story has just been updated for the Tinder generation.

A reminder: , making the vicious world of online dating just a bit more vicious.

It’s turning out to be a very expensive battle of Jew vs Jew for JSwipe founder David Yarus, who has launched an IndieGogo campaign to help fund the company’s legal expenses. Through the biblically named David vs. Goliath campaign, Yarus wants to raise 180,000 dollars for legal fees. So far he has 18,000 and 20 days to go.

“Consultants tell us it could be another $300,000 to $500,000 in legal fees to see the case through, ON TOP of the hundreds of thousands already been billed,” Yarus wrote on the page’s message board.

Donation prizes range from a laptop decal and love letter ($18), to J-Swipe’s Matzo-baller badge of honor ($180). For a cool $1,800, you get a #RightSwipe t-shirt, a laptop decal, a love letter AND a Matzo-baller badge. Oh, and a Mazel Tov screen that says “G(immel) Status.”

JSwipe, for those of you who aren’t Jewish and single, is a free app — and Yarus intends to keep it that way. JDate, on the other hand charges for membership. Its parent company, Spark Network (which also owns ChristianMingle and BlackSingles) reportedly rakes in approximately 50 million in membership fees every year.

So yes, it seems we do have a bit of a David vs. Goliath situation. Though Spark Network CEO Michael Egan has a very different take on the lawsuit.

Egan claims that in addition to the letter J similarity — which Yarus declared “belongs to the Jewish community” — “Swipe is synonymous with ‘dating’ in the dating community”.

Really?

Let’s face it, finding a match in the online dating world is hard enough. And finding a Jewish match is even harder. Do we really have to fight about it?

JSwipe Wants Your Help to Fight Off JDate Lawsuit

Author

Lior Zaltzman

Lior Zaltzman

Lior Zaltzman was the Forward’s Digital Fellow. Follow her on twitter @liorca .

Your Comments

The Forward welcomes reader comments in order to promote thoughtful discussion on issues of importance to the Jewish community. All readers can browse the comments, and all Forward subscribers can add to the conversation. In the interest of maintaining a civil forum, The Forward requires that all commenters be appropriately respectful toward our writers, other commenters and the subjects of the articles. Vigorous debate and reasoned critique are welcome; name-calling and personal invective are not and will be deleted. Egregious commenters or repeat offenders will be banned from commenting. While we generally do not seek to edit or actively moderate comments, our spam filter prevents most links and certain key words from being posted and the Forward reserves the right to remove comments for any reason.

Recommend this article

JSwipe Wants Your Help to Fight Off JDate Lawsuit

Thank you!

This article has been sent!

Close