Skip To Content
The Schmooze

When High Fashion Meets Hasidic Tunes

Last week, audiences at Tel Aviv’s Fashion Week were surprised when Tovale+, a label run by mother and daughter team Tovale and Namma Chasin, “Maaminim.” Ben David, an American Hasidic Jewish singer popular in the Orthodox community, was an unlikely choice for the high-fashion event.

The festive tune was a change of pace for the show, which otherwise featured quiet classical and electronic music. The show’s models, previously straight-faced, danced, laughed, and held hands as they collectively walked the runway to Ben David’s beats.

Hebrew and Yiddish music doesn’t tend to make much of an impact on the fashion show circuit – many of us would agree that, all things told, it’s not publically viewed as especially hip – but the Tovale+ show was the second time this season that placed an explicitly religious Jewish song in a prominent position. As part of New York Fashion Week, Givenchy’s show – which, taking place on September 11th, adopted a somber mood – opened to a female vocalist singing “Shalom Aleichem.”

What to make of this trend? This paper has recently considered whether and how Judaism needs to adapt to a boredom-averse contemporary era; perhaps high fashion will be an unlikely solution.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.