Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.

Support the Forward

Funded by readers like you DonateSubscribe
The Schmooze

Hipster-Curated, Bubbe-Approved: New Care Package Service Makes It Big on Kickstarter

Kickstarter’s popular projects this Thursday? There’s a revolutionary kitty litter box, an indie band raising money for their album and… A subscription box of Jewish goods?

Yes, you heard that right, the Jews are trending on Kickstarter. “Hello Mazel,” is a quarterly Jewish subscription service that will bring a box of delicious and interesting Jewish goodies, edible and non-edible, straight to your door.

“Hello Mazel” is the brainchild of “The Kitchen,” a religious start-up based in San Fransisco, founded by Rabbi Noa Kushner. It’s part of the Jewish Emergent Network, a network of leaders from seven “path-breaking” Jewish communities across the United States.

The “Hello Mazel” box brings together the internet’s growing obsession with box subscription services, the latest trends in spiritual Judaism and the current cultural enthusiasm for revamped Jewish culinary classics, like “Gefilteria.”

Plus, they have a great Kickstarter video featuring an adorable bubbe:

In just one day, “Hello Mazel” met and doubled its Kickstarter goal and in response it has introduced a new stretch goal. If the project breaks $70,000, it will be the most funded Jewish project in the history of Kickstarter.

UPDATE: On the third day of their campaign, “Hello Mazel” broke the kickstarter record, and is now inching closer to $100,000 by the minute.

If you’re wondering what the now second most funded Kickstarter was for, well, it was a blech, or a Shabbat hotplate. The project was fully funded on October 23, 2015 after it raised $67,141 USD with 706 backers.

Aside from both projects being Jewish, rectangular and food-related, it’s hard to think of two more different campaigns. These two Jewish Kickstarters pretty much represent polar opposites aspects of Judaism. One is a solution for the Halachic ban on cooking on Shabbat, the other, a Hipster box of revamped kosher but non-certified Jewish goodies for even the most secular of Jews.

In the meantime, “Hello Mazel” boxes are selling like hot knishes. The price of a yearly subscription to “Hello Mazel” is $180. But the real question is, what’s inside the box?

The team over at “The Kitchen” is pretty secretive, but they have given three hints about what the Passover box will contain, saying it will include 3 twists on classic Passover treats, a re-imagined Hagaddah and a “seder plate that is not a seder plate.” Hm.

Well, our interest has been piqued. How about yours?

Engage

  • SHARE YOUR FEEDBACK

  • UPCOMING EVENT

    SKY & SCULPTURE

    Hybrid: Online and at the Marlene Meyerson JCC Manhattan

    Oct 2, 2022

    6:30 pm ET · 

    A Sukkah, IMKHA, created by artist Tobi Kahn, for the Marlene Meyerson JCC of Manhattan is an installation consisting of 13 interrelated sculpted painted wooden panels, constituting a single work of art. Join for a panel discussion with Rabbi Joanna Samuels, Chief Executive Director of the Marlene Meyerson JCC of Manhattan, Talya Zax, Innovation Editor of the Forward, and Tobi Kahn, Artist. Moderated by Mattie Kahn.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.