WATCH: You’ll Love This Vintage Forward Commercial
Image by Screenshot
A black and white screen fades in, and a blonde woman begins speaking in Russian:
“The only Jewish newspaper with a bureau in Moscow, home of the world’s third largest Jewish community, is the Forward.”
The screen fades out and in, and another woman, this one with short curly brown hair, begins speaking in French:
“The only Jewish newspaper with exclusive correspondents in world capitals like Paris and Berlin is the Forward.”
Fading out and in again, a man tells us in Hebrew that “The Jewish newspaper with an exclusive news bureau in Israel is the Forward.”
A third woman tells us, this time in English, that “The Jewish newspaper with full-time exclusive news bureaus in Washington and New York is the Forward.”
A spectacle-clad man, in Yiddish, reminds viewers that “for 93 years, we have been delivering the best news coverage in Yiddish.”
The screen cuts to a print version of the Forward proclaiming “Gulf War Inevitable Between Yanks, Iraq,” and a commercial announcer tells us that “Now, after 93 years, it’s time to say it in plain English: for the most comprehensive coverage of world and national Jewish news, for exclusive reports, interviews, analyses, art, literature, fiction, and more, the direction to look is Forward. The Forward, the greatest name in Jewish journalism, now in English. Call today for home delivery.”
According to the Youtube video, uploaded July 31 2014, “Commercials for The Forward Newspaper written and produced by Howard Barbanel, 1990. One of three commercials for the Forward. Barbanel was Chief Operating Officer at the Forward.”
Watch the full video here:
The Forward is free to read, but it isn’t free to produce
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward.
Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
This is a great time to support independent Jewish journalism you rely on. Make a gift today!
— Rachel Fishman Feddersen, Publisher and CEO
Support our mission to tell the Jewish story fully and fairly.
Dive In
Most Popular
- 1
Culture Trump wants to honor Hannah Arendt in a ‘Garden of American Heroes.’ Is this a joke?
- 2
Fast Forward Why the Antisemitism Awareness Act now has a religious liberty clause to protect ‘Jews killed Jesus’ statements
- 3
Fast Forward The invitation said, ‘No Jews.’ The response from campus officials, at least, was real.
- 4
Opinion A Holocaust perpetrator was just celebrated on US soil. I think I know why no one objected.
In Case You Missed It
-
Opinion The secret cost of Israel’s wars ravaged my family. It’s only getting worse
-
Yiddish מחשבֿות פֿון אַן אַהיים־געקומענעם (אַ מלחמה־טאָגגבוך)Reflections of a soldier after returning home (a wartime diary)
דער מחבר איז אַ סטודענט אינעם ירושלימער העברעיִשן אוניווערסיטעט, אינעם צווייטן יאָר ייִדיש־לימוד
-
Fast Forward Why the Antisemitism Awareness Act now has a religious liberty clause to protect ‘Jews killed Jesus’ statements
-
News At Harvard, reports on antisemitism and anti-Palestinian bias reflect campus conflict over Israel
-
Shop the Forward Store
100% of profits support our journalism
Republish This Story
Please read before republishing
We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines.
You must comply with the following:
- Credit the Forward
- Retain our pixel
- Preserve our canonical link in Google search
- Add a noindex tag in Google search
See our full guidelines for more information, and this guide for detail about canonical URLs.
To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.