Image by Getty Images

By Laura E. Adkins December 28, 2016

Sometimes (okay, a lot of the time), if I’m in the middle of editing or writing, I don’t always notice when someone else on my team is trying to communicate with me via Slack, the popular work messaging app.

Thinking I could fix things by tinkering with the notification settings (perhaps more popups, a louder noise?), I made an amusing discovery. Amongst the options of “Ding,” “Boing,” “Woah!” and even “Knock Brush” (the default and our News editor’s favorite), Slack also offers the option of getting your attention by saying “hummus.”

A lover of all things chummus (chickpeas), I decided to investigate.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

The reason Slack has this feature, it seems, is super adorable:

Who is Anna? Anna Pickard is Slack’s editorial director who apparently delighted her coworkers with her (now readily accessible) pronunciation of the word hummus. In June, Anna tweeted a photo of her Slack notification options, adding, “Fact: My notification noise on Slack is set to Hummus’, a notification only available to us. Of me, saying hummus.”

Soon after, like the best whipped chickpea spread, the plot thickened: Paul Betts, a software developer for Slack, jumped in to inform her that the setting wasn’t as exclusive as she thought:

Some people, not content with an already beautiful thing, asked: why hummus?

The answer, as those of us who work with Brits (or have ever watched the BBC) know, was obvious — but Slack’s Senior Content Director Matt Haughey stated it for good measure:

Update: On December 28, I reached out to Slack’s PR team for the inside scoop. On December 29, I got a reply from Julia Blystone, who confirmed that the voice does indeed belong to Pickard, “one of Slack’s earliest employees, who helped create Slack’s brand personality and voice.”

Blystone added that “One of our colleagues, Myles Grant, who’s an engineer and another of Slack’s first employees, loved the way she said ‘hummus’, so they recorded it and made it an option for the notification tone. It has been available for 18 months internally only (and was really an Easter Egg even within Slack) and was just released recently to all teams.”

Sounds like another audibly delectable mystery solved.

Laura E. Adkins is the Forward’s contributing network editor. Contact her at adkins@forward.com or on Twitter, @Laura_E_Adkins.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

$36 $500

$120 $180 Other amount