Jewelry Line Hopes To Cash In On #MeToo Movement
An Upper East Side jewelry line, Adornia, is selling a necklace that spells out in rose gold letters “ME TOO,” a response to the social media campaign that saw thousands of women speaking out online about their own experience with sexual harassment and assault.
Finally, for only $44, you too can wear the constant memory of your trauma around your neck.
Adornia was started in 2012 by Moran Amir and Becca Aronson, two Jewish women who graduated with a business degree from the University of Pennsylvania. The line has received press attention for their “consumer-friendly” approach to business and for donating a percentage of its proceeds to “female empowerment” charities.
Julie Gerstein, a Senior Lifestyle Editor at Buzzfeed, tweeted out a picture of the necklace Wednesday afternoon, prompting backlash against the brand from her followers.
Today in the complete and utter reprehensible cooptation of feminist causes, a brand is selling a “ME TOO” necklace. FUCKING HELL. pic.twitter.com/HlXHuhsgF7— Julie Gerstein (@havethehabit) October 18, 2017
Pretty sure this = the equiv of asking women to happily shell out $ for scarlet A’s to sew on their chests. ASSAULT IS NOT A BADGE OF HONOR.— Mindi K (@OlderWiserBlog) October 18, 2017
Although Adornia’s site now says that 100% of profits from the necklace will be donated to RAINN (Rape Abuse Incest National Network), Gerstein tweeted that the line had initially only pledged 10%, prior to the backlash.
Yep, to clarify, when this was sent to me, they were only donating 10 percent. pic.twitter.com/HZdvlZCyyZ— Julie Gerstein (@havethehabit) October 18, 2017
Adornia is also selling necklaces that read, respectively, “Woke,” “Fat,” and “Gay” — so, knock yourself out, I guess.
Becky Scott is the editor of The Schmooze. Follow her on Twitter, @arr_scott