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The Schmooze

Jewelry Line Hopes To Cash In On #MeToo Movement

An Upper East Side jewelry line, Adornia, is selling a necklace that spells out in rose gold letters “ME TOO,” a response to the social media campaign that saw thousands of women speaking out online about their own experience with sexual harassment and assault.

Finally, for only $44, you too can wear the constant memory of your trauma around your neck.

Adornia was started in 2012 by Moran Amir and Becca Aronson, two Jewish women who graduated with a business degree from the University of Pennsylvania. The line has received press attention for their “consumer-friendly” approach to business and for donating a percentage of its proceeds to “female empowerment” charities.

Julie Gerstein, a Senior Lifestyle Editor at Buzzfeed, tweeted out a picture of the necklace Wednesday afternoon, prompting backlash against the brand from her followers.

Although Adornia’s site now says that 100% of profits from the necklace will be donated to RAINN (Rape Abuse Incest National Network), Gerstein tweeted that the line had initially only pledged 10%, prior to the backlash.

Adornia is also selling necklaces that read, respectively, “Woke,” “Fat,” and “Gay” — so, knock yourself out, I guess.

Becky Scott is the editor of The Schmooze. Follow her on Twitter, @arr_scott


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