Skip To Content
The Schmooze

Selena Gomez And Coach Are Collaborating On A Fall Collection And Insta Stans Are Here For It

Coach, a 75-year-old leather goods company founded by Jewish couple Miles and Lilian Cahn, has been trying to re-brand of late. First, they recruited it-designer Stuart Vevers, a Brit who cut his teeth working for Calvin Klein and Louis Vuitton. Then, Vevers found a muse in pop-princess Selena Gomez, who remains the reigning queen of Instagram (with 134 million followers). Gomez is now the face of Coach, starring in Coach’s commercials and ad campaigns, like the most recent one shot by famed fashion photographer Steven Meisel, which features the singer lounging on the ledge of a window framing a rose-gold hued Manhattan skyline at sunset.

She recently collaborated with Vevers on a micro-capsule bag collection, which, considering how inoffensive and mainstream Gomez is, fit her aesthetic perfectly — clean and structured lines, monochromatic neutral colors (the outlier was a bold red), and a cloying “story patch” sewn inside with the message, “To be you is to be strong.”

And now, this love affair has gone next level. Gomez will be designing a clothing collection for the brand this fall. Considering how borderline saccharine her bag collection for the brand was, it’s likely that her clothes will be much of the same. Think silky, lacy slip dresses, oversize bombers, and crop hoodies in creamy, neutral hues; in other words, the uniform of the “Instagram generation,” the kind of clothes that appeal to Kylie Klones and street style warriors, aka the people who will inject their lips and take upwards of 100 photos to achieve an “Instagram-worthy” shot.

It is therefore with extreme confidence that I bestow the following prediction — when the collection “drops,” it will sell out, and quickly.

Michelle Honig is the style writer at the Forward. Contact her at [email protected]. Find her on Instagram and Twitter.


Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.