Skip To Content

Support the Forward

Funded by readers like you DonateSubscribe
The Schmooze

Canadian Company Stops Selling Ivanka Trump Brand. Sorry, Not Sorry.

Over the weekend, Hudson’s Bay Company, Canada’s largest department store chain, dropped Ivanka Trump’s eponymous brand from its website and would begin limiting sales in stores. Although the company claimed the decision was made last fall, the timing of the announcement coincides with increasing tensions between the US and Canada on account of increased tariffs on imported metals and President Trump’s insults directed at the Prime Minister, Justin Trudeau.

Hudson’s Bay Company joins other companies that have dropped the First Daughter’s fashion brand — including Neiman Marcus, Nordstrom and — after decreased sales and pressure from the #GrabYourWallet campaign that boycotts companies stocking the Ivanka Trump brand.

Sorry, Ivanka, but we no longer care about your failing clothing company of $100 dresses and $49.99 shoes. We’re bored of your brand, just as we are bored of your fashion choices as First Daughter — straightforward, classy, with no political meaning whatsoever.

As Robin Givhan so perfectly put it: “Can there be fashion diplomacy after detonating the nuclear option?”

We think not.

As much as Hudson’s Bay Company dropping Ivanka’s brand is news, it no longer feels very interesting — perhaps because Ivanka altogether bores us, because we are no longer delusional about her being some “voice of conscience in the White House,” because we see through her whole show, whether it’s her personal Instagram with its covetable fakery, or her brand’s products’ utter mediocrity.

Considering the state of the republic today, can Ivanka Trump’s imagery ever be really relevant? Alas, that moment of opportunity has long passed.

Michelle Honig is the style writer for the Forward. Email her [email protected]

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.