Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Jerry Seinfeld Turned Down $100 Million To Be A ‘Family Man’

After so many years perfecting his craft, Jerry Seinfeld told us yesterday that “jokes aren’t even real.” Before you judge his sanity or compare his existential comment to that of Jim Carrey’s 2017 breakdown where he claimed that Jim Carrey does not actually exist, let us explain. The 64-year-old actor was trying to explain to a New York Times reporter why he doesn’t believe in political correctness in comedy.

“People assume that when you say something that you believe it. It’s purely comedic invention. You know, I do this whole bit about Pop-Tarts and how much I love them. I don’t love Pop-Tarts. It’s just funny. It’s funny to say it, so I say it.”

During the interview, he talks about the 10th season of “Comedians in Cars Getting Coffee” and the distraction of talking to celebrities while driving a stick shift. It was recently discovered that Jerry leaves wildly funny restaurant reviews on Google Maps after he dines with guest comedians on his show.

Exhibit A:

Image by Google Maps

He also admitted to skipping over Seinfeld episodes when they appear on his TV screen — which is something, of course, a true fan would never do. “You can’t ever look at it again,” he says of working on a creative project for so long. That same show is the reason why he turned down $100 million dollars. After it’s 9th season, NBC Executive Warren Littlefield, offered Jerry $5 million dollars an episode to keep it running for another season. But he turned it down.

“[Seinfeld] came to me and said, ‘I don’t have a life, I’m not married, I don’t have kids,’” Littlefield said. “We gave it everything we had, he was tempted, but in the end it was a quality of life decision,” Littlefield explains. Now, with a wife, three kids, and a Netflix show, he doesn’t regret his decision.

When prompted about his ludicrous decision, he says: “It was the perfect moment, and the proof that it was the right moment is the number of questions you’re still asking me about it. The most important word in art is ‘proportion.’ How much? How long is this joke going to be? How many words? How many minutes? And getting that right is what makes it art or what makes it mediocre.”

May you, too, be comfortable enough to turn down $100 million dollars some day soon.

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning journalism this Passover.

In this age of misinformation, our work is needed like never before. We report on the news that matters most to American Jews, driven by truth, not ideology.

At a time when newsrooms are closing or cutting back, the Forward has removed its paywall. That means for the first time in our 126-year history, Forward journalism is free to everyone, everywhere. With an ongoing war, rising antisemitism, and a flood of disinformation that may affect the upcoming election, we believe that free and open access to Jewish journalism is imperative.

Readers like you make it all possible. Right now, we’re in the middle of our Passover Pledge Drive and we still need 300 people to step up and make a gift to sustain our trustworthy, independent journalism.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Only 300 more gifts needed by April 30

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.