Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Justin Bieber Once Toured Yad Vashem Hand-In-Hand With Auschwitz-Survivor

Justin Bieber frequently sings about moms, a category of women he clearly has great affection for. But the grandmother file in his oeuvre was thin until this point. No longer.

Bieber’s longtime manager Scooter Braun spoke about his client’s warm relationship with Braun’s grandmother on Thursday night. Receiving the title “Ambassador of Peace” at an event for the pro-Israel Hollywood group Creative Community for Peace, Braun shared an anecdote about his most famous client and his grandmother. Braun’s grandparents are both Holocaust survivors, he told the crowd — his grandfather survived the Dachau concentration camp, and his grandmother lived through Auschwitz. His grandmother went on to be a warm, optimistic person, he said, adding that when Bieber performed in Yarkon Park in Tel Aviv in 2011, Bieber introduced Braun’s grandmother. He shared some of her story, then called her to the stage, to greet the 35,000 concertgoers.

On the same trip, Braun said, his grandmother accompanied Bieber to Yad Vashem, Israel’s Holocaust museum, where he gently led her by the hand through the exhibits.

It’s not that we think a teenager (Bieber was 17 at the time) deserves much fanfare for being able to go through a Holocaust museum or for paying appropriate homage to a survivor. But our boy Biebs has had his name dragged through the mud a bit when it comes to the Holocaust (Anne Frank was a popular, voluble tween girl and she probably would have been a Belieber!) so we want to restore his shem tov.

Braun, who continues to manage Bieber as well as stars like Ariana Grande, called for “honest dialogue” in the rest of his speech for the Israel-focused organization. Besides Israel, he said, “Everyone [should] also play in the West Bank, or any country where their voice can be heard to make a change.”

Jenny Singer is the deputy lifestyle editor for the Forward. You can reach her at [email protected] or on Twitter @jeanvaljenny

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and the protests on college campuses.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

Make a gift of any size and become a Forward member today. You’ll support our mission to tell the American Jewish story fully and fairly. 

— Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.